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The success of Crazy Aaron's Puttyworld did not happen overnight. Starting from a small company with a handful of employees, we have grown into a top brand in specialty toys. An amazing toy (and so much more) that's available in over 40 colors, Thinking Putty is a fun and unique product that's proudly made in the USA. We are so grateful that our commitment to quality has been recognized by industry leaders. Please take a moment to check out our awards.


Liquid Glass Thinking Putty® selected as one of ASTRA's 2018 Best Toys for Kids!



Crazy Aaron appeared on Hallmark Channel's Home & Family.
Learn more! 


Crazy Aaron sits down with Susan Spencer for an interview segment on CBS Sunday Morning. Watch now! 



Learning Express:

-Best Product Innovation
-Best Toy Award: Science




Mixed by Me Thinking Putty Kit won one of ASTRA’s Best Toys for Kids awards before it even hit the shelves!


Learning Express

Best Toy Award: Crazy Aaron’s UV Reactive Phantoms line won Learning Express’ Best Toy for Science.




Crazy Aaron’s Puttyworld won ASTRA’s
Manufacturer of the Year. This award is given to one manufacturer each year, chosen by its peers, for offering outstanding customer service and best practices in manufacturing.

Learning Express

Learning Express’ Best Toy Of the Year as well as Best Product Innovation award at the summer convention.

-Best Product Innovation
-Best Toy Award


Tillywig Toy Awards

Each year, the Tillywig Awards Program delivers to consumers, retailers, and the media information on the best children's and educational products available in today's marketplace. The Top Fun seal is awarded to toys that stand out in terms of exceptional design, construction, and play.



Tidal Wave Super Magnetic Thinking Putty won one of ASTRA’s Best Toys for Kids. The ever-popular Super Magnetic Thinking Putty line comes with a large ceramic magnet that charges the putty and allows it to take on magnetic properties. In previous years, Super Magnetic Thinking Putty, as well as other popular lines like Heat Sensitive Hypercolors and Super Illusions, have been featured in national gift guides and magazines like People and Real Simple.


National Parenting Center

We have received the Seal of Approval from The National Parenting Center. It’s an honor to be acknowledged by a community of the world’s most respected authorities in the field of child rearing and development.